5 Steps to Design Your Blog Homepage: Figma Walkthrough
Your blog homepage is the most important page when it comes to making a first impression. Whether you’re a straightforward personal blogger or building a brand from your blog, your homepage needs to tell your readers what your niche is, entice them to continue exploring, and navigate them to the content you want them to engage with.
In this guide, we’ll use Figma to design a beautiful blog homepage. It’ll follow 5 easy-to-follow steps, including tips for layout, where to place your content, and cool SEO hacks for 2025.
Why The Design of Your Blog Homepage Matters.
Your blog homepage is your digital storefront. It should:
- Capture the visitor in 5 seconds.
- Display your content categories and your best content.
- Establish trust and credibility.
- Encourage people to explore further or sign up for email.
A messy or outdated homepage can increase bounce rates and negatively impact SEO performance. So let’s make some improvements — step by step.
Step 1:
- Identify the Purpose of Your Homepage.
- Before getting into Figma, let’s be clear about:
- What motion do you need your consumer to take?
- Read my latest blog posts?
- Sign up for your newsletter?
- Browse by topic?
🎯 Tip: Choose one primary CTA (Call-to-Action) like “Read the Blog” or “Start Here” and add 1–2 secondary CTAs to that page.
- Example Layout Goal:
- Showcase Some Content Categories + Latest Blog Posts + Email Opt-In
✏️ Step 2:
Create a Wireframe in Figma. Begin with a low-fidelity wireframe. You can simply block out your homepage layout using Figma. To follow this structure:
🧱 Basic Homepage Structure:
- Header (Sticky)
- Logo on Left
- Menu Items (Home, Blog, About, Contact)
- Search Icon or Button
- Hero Section:
- Big Headline (What your blog is about)
- Subheadline (Your Value Proposition)
- CTA Button
- Content Grid:
- 3-6 Recent Blog Post Cards
- Thumbnail + Title + Read More
- Category Section:
- Highlight Topics (i.e., UI/UX, Tools, Video Editing)
- Use icons or cards
- Email Opt-In Section
- Main Heading That Grabs Attention
- Input Box + Subscribe Button
- Footer
- Links, Social Icons, Copyright
🛠️ Figma Tip: Use Auto Layout and Constraints so that you have a responsive-friendly design from the start.
Step 3: Implement Visual Design & Branding
Once you’re satisfied with the wireframe, add color, fonts, and images to match your blog’s branding.
✨ Design Best Practices:
- Keep to your brand colors in the same way (e.g. #E95107 for buttons/headings).
- Typography hierarchy:
- Headings: 32- 40px
- Body: 16- 18px
- White space is your friend — Don’t jam it in there!
- Use featured images in blog cards, but make sure they’re engaging.
- Design hover effects for blog links and buttons.
Bonus Figma Plugin:
- Experiment with Color Palettes to branch out into different schemes if you’re new to design.
🧩 Step 4: Make Sure It is Mobile-Optimized & Responsive.
- Over 60% of all blog users are surfing on mobile devices, and your homepage must be responsive.
🔍 What To Be Checking In Figma:
Your best to test it by going to Frame > Device Preview and testing it on the iPhone 14, Android, and desktop.
Make sure:
Functions down properly and looks great.
Buttons and links are large enough to tap (min 44px).
Content isn’t breaking or overflowing.
You are stacking sections vertically (not side-by-side cards, keep it simple on mobile).
📦 Pro UX Tip:
Leave the mobile menu as a hamburger icon, but make sure it expands into clear options (not hidden dropdowns).
🧠 Step 5: Adding A Few More Touches For SEO & Engagement
🔑 What SEO Elements Need To Be Started:
- H1 Heading Tag: What is the main purpose of your blog? (e.g., “Your Go-To Blog for UI/UX and Video Content Creation”)
- Meta Description: Describe your homepage in under 160 characters (you will do this in your CMS later – but write your copy now).
- You need to use alt text with every image.
- You need to link to your top blog posts and use proper anchor text
📈 What Engagement Boosting Items Can Be Used:
- Add “Featured Post” Section near the top.
- Apply scroll-triggered animations for cards using Framer Motion (if you might code later).
- Add testimonials or quotes if your blog has products/services to be promoted.
- Add a sticky email opt-in or sticky CTA banner if this is something you want.
📂 Figma Export & Handoff
When the design is looking great:
- Use Figma’s “Inspect” mode to retrieve some of the CSS/HTML values for the developer
- And export the assets in WebP or SVG (logos, icons).
- And save them in a Design System file with reusable components to maintain consistency.
- You could even convert your Figma directly into a WordPress layout with tools like:
- Anima Figma to Elementor Kit
🎁 Bonus:
Free Figma Blog Homepage Template (Download) Do you want a done-for-you template to get started on your blog homepage design?
➡️ Download My Free Figma Template for Bloggers (insert lead magnet link).
This template is: Mobile optimized, SEO-optimized. Designed for blog engagement.
Final Thoughts:
Design With Intent.
Your blog homepage is not just an entry point – it’s an introduction to your brand. With the help of tools like Figma and a targeted UX approach, you can create a design that effectively converts visitors into readers and, hopefully, loyal supporters. Take 1-2 days to plan, sketch, and test your homepage design using the above process, and you will be ahead of the majority of bloggers.
Frequently Ask Questations
Figma is a free, browser-based design tool that will help you see how you can layout your blog homepage before you build it. It’s useful for beginners and pros since it allows multiple people to work on a project at the same time, whether that be for blogging, consulting, business, or e-learning. There are plenty of reusable components, and it is easy to preview your design in a responsive format.
Do I need design experience to follow this walkthrough?
Not! This walkthrough is very beginner-friendly, and there are tips built into the process for those without any design experience. If you’ve never used Figma before, there are free templates you can use and follow along with, as well as drag-and-drop examples for layouts
Can I use this design to have a live homepage on WordPress?
Yes. Once you’re done designing in Figma, your options are essentially:
You can give the design to a web developer.
You can use Elementor or Divi to create your layout by visually building it.
You can use tools such as Anima, Figma, to WordPress.