Design Psychology: The Impact of Color on UX and User Engagement.

Color is not just decorative — it can be a form of communication. Color is important in UX design because it helps guide users, elicit emotions, and incite action. Whether you are developing a blog, app, or landing page, the right colors can determine whether a visitor bounces or locks in a conversion. In this post, we’ll identify the psychology of color in UX design, how distinct shades of color influence user engagement, and how you can leverage color principles to increase user engagement, trust, and conversion via your blog or website. Design Psychology: The Impact of Color on UX and User Engagement.

The Importance of Color Psychology in UX

Color influences user attitude, interaction, and decision-making. Research shows that people make their impression of a product within 90 seconds – up to 90% of that decision is based only on color.

In UX design, the use of color can help you:

• Create visual hierarchy, e.g., by visualizer or color sizing.
• Make your call to action stand out.
• Create brand recognition.
• Enhance readability and accessibility.
• Evoke emotion and/or behaviors.

Having a better understanding of the psychology of colors themselves can enable you to make better informed selections based on the context of the website, to improve user experience, and possibly conversion.

🧠 The Psychology of Choosing Common UX Colors

Let’s explore the emotional and functional traits of some colors commonly used in UX:

🔵 Blue: Trust, Calm, Professional.

• Typically used in finance, healthcare, or SaaS brands.
• Communicates reliability, confidence, and logic.
• Encourages user trust long-term.
• Best for: tech blogs, business platforms, productivity apps, etc.
• Example: Facebook, PayPal, LinkedIn

🔴 Red: Energy, Urgency, Emotion.

• Conveys excitement, passion, and danger.
• Drives people to make fast decisions and can create strong emotional reactions.
• Typical uses include sales, alerts, and error messages.
• Best for: CTA buttons, promotions, food blogs.
• Example: YouTube, Netflix, Coca-Cola

🟢 Green: Growth, Health, Balance

• Communicates nature, freshness, and safety.
• Typical uses include eco-friendly or financial consumption and wellness niches.
• Best for: sustainability blogs, health apps, and financial sites.
• Example: Spotify, Whole Foods, or Evernote

🟡 Yellow: Happiness, Optimism, Attention

• Bright and attention-seeking.
• Best to use sparingly since it can create eye fatigue.
• Good for drawing attention, creating offers, or just re-energizing the UI.
• Best for: entertainment, travel, lifestyle blogs, etc.
• Example: Snapchat, McDonald’s, or IKEA

⚫ Black: Power, Elegance, Sophistication.

• Indicate luxury, exclusivity, and authority.
• Best with lots of white space or minimalist design.
• Best for: fashion blogs, luxury brands, photography portfolios, etc.
• Example: Apple, Chanel, or Tesla

⚪ White: Simplicity, Clarity, Space Signifies purity, purity, freshness.

• Associated with purity and cleanliness.
• White is used in minimalist and modern UI design schemes.
• A great color to reduce cognitive load.
• Best for any niche as a neutral background.
• Example: Google, Airbnb, Notion.

🟣 Purple: Creativity, Luxury, Wisdom.

• Associated with royalty and something unique.
• Encourages imagination and reflection.
• Best for design studios, personal brands, and spirituality blogs.
• Example: Twitch, Yahoo, Glossier.

Using Color in UX Design

1. Determine a Color Hierarchy

Color is an effective way to visually orient the user to the importance of certain items, for example,

• Primary CTA buttons = fully saturated, bold colors
• Secondary buttons = muted shades. Background = neutral background to help with clarity.
• Tip: Ideally, your primary brand color should be identified at touchpoints/icons — buttons, links, and highlights.

2. Incorporate the 60-30-10 Rule

A traditional colour rule, which gives you a good approach to balanced visual design:

• 60% – dominant colour (background),
• 30% – secondary colour (headers, menus),
• 10% – accent colour (buttons, CTAs).

This structure ensures that you don’t overload the user.

3. Use Contrast for Readability

Check high impact/visibility/contrast between the text and background – this helps to provide accessibility and legibility, which is a key aspect of good UX. For example, black text on a white background.

You can check your contrast against headroom rules like:

• Contrast Checker (WebAIM),
• Stark (Figma Plugin)

4. Tie Colors into Your Audience

Similarly, colors suggest an array of emotions, and in these contexts, both culture, age, and gender play an important role. Things to consider are:

• Younger users prefer bold, bright colours.
• A locally professional/corporate audience attracts cooler tones.
• Wellness and lifestyle colours identify strongly with natural tones.

Research Tip: Check out Google Analytics or Hotjar heatmaps to confirm how users react to different colour elements in your site design.

5. Use color to indicate action.

Use an energizing color, like red, green, or orange (whatever fits your colors best) to make your call-to-action buttons stand out! This visually indicates urgency and improves your click-through rate (CTR). Example: A green “Get Started” button on a white background is more effective than a drab gray button.

🎯 Color psychology, in action:

Real examples from blogs.

Here are real examples of how bloggers and content creators used color to assist with UX:

✍️ UI/UX design blog

• Uses cool, muted colors like navy and gray for trust and clarity.
• The buttons use teal to fit within the design audience with a friendly and modern vibe.

📹 Video editing blog

• Used high contrast dark mode, with red accents to pop tutorials and featured videos.
• Maintains high energy and attention.

📘 Educational blog

Blue and white colors dominate credibility and cleanliness, with warm orange buttons for users to sign up or download free resources.

💡 Bonus UX Tip: Use only 2–3 core colors.

• Using too many colors will confuse your users.
• Limit the color palette to:
• Strengthen your brand identity, minimize decision fatigue develop a polished, cohesive design.
• You can use free tools such as Coolors, Adobe Color.

🛠 Money Colors Tool

• Figma – Apply the company’s set color styles for brand consistency.
• Material Design Color Tool – allows you to check contrast and see new themes and previews.
• Happy Hues – publishes tailored color palettes with example usage.
• Canva Color Wheel – a basic and simple tool to review combinations.

🧠 Final Notes –

Color is a User Experience Superpower.

In UX, color is more than ornamental! It’s an effective tool for user emotion, confidence, decisions, etc. You can design experiences that are beautiful + effective + engaging by using color psychology.

Whether you want to develop a readable blog or have conversions, the perfect color palettes are your mute friend for UX. Design Psychology: The Impact of Color on UX and User Engagement.

Frequently Ask Questation

7 Video Editing Mistakes That Impact Blog Engagement in 2025

Video content isn’t just a bonus for blogs in 2025—it is now a primary path to traffic, SEO, and user engagement. Video-first platforms, such as YouTube Shorts, Instagram Reels, and video-enabled blog engagement, have experienced a surge in popularity. In 2025, bloggers are heavily relying on visual content to tell their stories. Video editing can make or break the performance of your content. In this blog post, I’m going to outline 5 key video editing mistakes to avoid that will reduce engagement on your blog. I will also explain how digital creators can repair these mistakes and maximize engagement and impact to capture their audience’s attention.

1. Bad Mobile Optimization:

Why it’s a Mistake:

By 2025, more than 75% of video watching will be from a mobile device. If that video isn’t optimized for mobile screens (vertical video, readable text, clear visuals), viewers are going to ditch it within seconds. Too often, video creators are editing for desktop layouts and forgetting that the majority of their audience is consuming that video from a smartphone.

The Solution:

• Edit in a 9:16 vertical ratio for Shorts or Reels.
• Use larger text in a mobile-readable font.
• Leave graphics and call-outs in the safe zone so they aren’t cropped.
• Add subtitles—people often watch without sound.

Pro Tip: Mobile-first video templates can be found in design applications like Canva, CapCut, or Adobe Express. They are terrific for blog embed and social sync.

2. Not Using a Solid Hook.

Why This is a Mistake:

Attention spans in 2025 are at an all-time low, and sitting at less than 3 seconds! If your video does not immediately hook your viewer, your engagement potential goes down significantly. Using logos, or slow intros, is leading to getting scrolled away.

The Fix:

Try starting with a question, shocking stat, or teaser of the result. Make sure to utilize text overlays for emphasis (ie, “You won’t believe this edit!” ). Show the “after” – then explain the “before”.

Example Hook: “This 15-second edit increased my blog traffic by 60% – here’s how.”

3. Overusing Transitions and Effects

Why This is a Mistake:

When you elaborate on the flashy transitions and effects, it takes away from what you’re saying. When a viewer is watching, they are not concerned with how many spin cuts or glitch cuts you have on your video. Whenever you do too much and over-edit, it tends to come off as amateur and can put off professional readers.

The Fix:

Use your standard cuts, fade-ins, and zooms. Let your content and storytelling speak for themselves. Don’t be afraid to use effects, but be purposeful when using effects (ie, you can use effects to highlight important points).

Tip: Instead of excessive editing, put your time into improving the audio, lighting, and script to achieve a more professional quality.

4. No Branding or Visual Identity

The Stakes:

When your visuals are all over the place, you make your content forgettable! If your audience doesn’t connect your video with your blog or brand, you are missing out on recognition and repeat engagement. Many bloggers fail to incorporate logos, intros, or brand colors into their edits.

The Solution:

• Include either your blog name or logo at the front or back of every video.
• Be consistent in your color palette (use your blog’s primary colors).
• Use recurring elements (branded overlays, intro music, slogans, etc.).

Example: Add a lower-third text that lists your website link intermittently on the video.

5. Weak or No Call to Action (CTA)

Why It’s a Mistake:

Regardless of how lovely the editing is, if you haven’t conveyed what you want the viewer to do next, the video is irretrievably wasteful. Many bloggers forget to tell users a direction to go in towards blog posts, sign-ups, or product pages. Without a strong, clear CTA, your video doesn’t have a marketing objective.

The Fix:

• You need to speak into your CTA: “Read the full blog”, “Subscribe for more edits”, or “Join the free course”.
• Also, remember you can use clickable overlays or direct users to the link in the caption or comments.
• You should place CTAs somewhere in the middle as well as at the end of your video for optimum conversions.

CTA Example: “Like this video template? Visit the link to the blog in the description!

6 : Error: Overlooking Audio Quality.

Why it’s an error:

No matter how beautiful the video is, bad audio will ruin the user’s experience in a split second. Background noises, irregular volume levels, or horrible narration can distract users and lower credibility.

The Fix:

• Use a high-quality microphone or noise-cancellation platforms like Krisp or Adobe Podcast Enhance.
• Normalize audio levels during editing.
• Add a musical bed (at a very low volume) to keep the pace lively.

Pro Tip: Platforms like Kapwing or Descript have auto-levelers so that you do not spend hours trying to fix audio.

7: Error #: Editing Without a Story.

Why It’s a Mistake: Videos that appear to be a series of random clips will not hold attention. Every video (yes, even a 15-second Short) needs a beginning, middle, and end.

The Fix:

• Script out your videos with the concept of a story arc.
• Start with the hook (problem), then COVID with the body (process), and conclude with a CTA (solution).
• Always use storytelling even within a tutorial or educational content – audiences remember educational lessons far better in a story.

Framework>Problem →Promise→Proof→CTA.

Bonus Tips for Engagement:

✅ Repurpose Your Video Use a single edit for multiple platforms—YouTube Shorts, Instagram Reels, and as an embedded video in your blog post.

✅ Check Out AI Video Tools Use AI video tools, like Descript, Pictory, and Runway, to automate as much editing, transcription, and scene cuts as possible.

✅ Video SEO When embedding your video into blog posts, use proper video titles, keywords, and video schema. This will help your video rank higher in search engines.

Final Thoughts:

As video becomes an essential part of the blogging landscape in 2025, avoiding the above editing mistakes will help ensure your content is not only appealing but also effective. When you optimize for mobile, create an enticing hook, limit distractions, maintain visual consistency, and ensure strong CTAs, your videos are sure to generate higher engagement, traffic, and conversions.

Ready to level up your video editing skills? Check out our Video Editing for Bloggers and create a video traffic-generating blog.

Frequently Ask Questations

Two or more brands collaborate to create a product, service, or marketing campaign. That uses the strengths and reputation of each participating brand in co-branding. Which is one of the marketing strategies. It aims at enhancing the perceived value of products, reaching larger audiences, and creating synergy among all parties concerned.

Key Points of Co-Branding:

• Reciprocally benefitting: The partners in the co-branding have much to gain from each other by way of brand equity, customer base, and market reach.
• Common Identity: Product or service carries out both brands’ symbols, designs, or messages.
• Opening Up New Areas: It enables brands to dabble in new markets or demographic segments that may be hard to reach alone.
• Higher Value Assumptions: The product may be given a higher perception among consumers due to the conglomeration of both brands’ image and quality attributes.

Co-Branding varieties

This may be classified into different categories depending on the kind of relationship involved and the goals of the partnership. The main kinds are:

Ingredient Co-branding

• Definition: This specific type consists of one brand whose product contains another brand’s product as an important element or ingredient within theirs.
• Example: Intel processors advertised under “Intel Inside” in several PC manufacturers such as Dell or HP.

Same-Company Co-Branding:

• Definition: This is when two or more brands owned by the same company team up to provide a product or service.
• Example: Coca-Cola running an ad campaign promoting Coca-Cola beverages along with food items of its subsidiary brand such as Frito-Lay snacks.

National to Local Co-Branding:

• Definition: National brands align with regional brands for personalized services within that territory.
• Example: A national hotel chain working alongside a local restaurant to offer diners unique meals inside the compound of the hotel.

Co-Branding In Joint Ventures:

• Definition: This involves the amalgamation of two or more brands from distinct entities to formulate a novel commodity or service that symbolizes the characteristics of each of them.
• Example: A partnership between Sony and Ericsson resulted in Sony Ericsson mobile phones.

Complementary:

• Definition: When brands making products or services that go hand in hand join forces to create wider alternatives available for potential consumers.
• Example: A credit card firm joining forces with an airline company to introduce an air mile accumulating co-branded credit card.

Retail Co-Branding:

• Definition: A type of co-branding happens when a retailer works with a brand to sell exclusive products or create a shopping experience that has a trade name.
• Example: Target getting into bed with design houses to have restricted edition product lines that are found in only Target stores.

Despite their differences in strategic goals, It is aimed at product allure, market range enlargement, or brand reputation fortification.

Co-branding can take three forms:

Product-based

• Definition: Collaboration between two or more brands to manufacture a new product that incorporates aspects from each.
• Example: The collaboration of Nike and Apple in the creation of Nike + running shoes which are built with Apple’s fitness tracking technology.

Communications-Based Co-Branding:

• Definition: This involves brands working together on joint promotional activities, marketing campaigns, or advertising initiatives to leverage each other’s brand equity and market reach.
• Example: A promotional campaign where Starbucks partners with a music streaming service to offer store-exclusive playlists.

Distribution-Based :

• Definition: In this form, brands collaborate to share distribution channels or platforms, making products or services available through each other’s networks.
• Example: A luxury fashion brand partnering with a high-end retailer to create an exclusive line of products sold only in the retailer’s stores.

The strengths of brands taking part. And used at every level to offer customers a better experience, allow for wider market penetration, and improve brand value.

Concludes

It is one of the most effective strategies for businesses looking to improve their brand visibility. Enter new markets, and build distinct products or services. By combining them with another brand that has already established itself as strong. This means that through co-branding, companies can achieve more in terms of marketing performance and competitive edge than they ever could individually.

Nevertheless, successful co-branding demands meticulous planning. Synergy of brand philosophies as well as unambiguous communication channels amongst partners. A well-coordinated venture involving co-branding could increase the equity of a particular brand. Promote customer fidelity, and pave the way for revenue expansion. Conversely, it could lead to diluting a given brand’s identity or misleading consumers if it lacks appropriate matching or good management.

Therefore, It is a powerful instrument that yields significant benefits to every participant when used wisely.

Frequently Ask Questions